How do you make Online Search work for your business?

Brisbane search engine optimization

Search engine optimization Brisbane

SEO Brisbane

Brisbane SEO

Make your website work for you. Most businesses have a website. That’s great ! Unfortunately, most of those website are doing nothing in terms of driving revenue. A website is an online brochure – you give someone your business card and they might check out your website, which is great – but how is your site driving new business?

A search strategy uses SEO (search engine optimization) and SEM (search engine marketing) to drive brand new customers to your website.

The newest area businesses need to address is Content Marketing …
well written and planned and regularly updated online content is the best way to

• Connect with your audience and customer base
• Reach out to new markets and consumers
• Set up your position as an expert within your industry
• Help educate your customers of any industry issues
• And it will do wonders for your search engine rankings and traffic

As content is the best way to optimize a website, it is a natural service. You don’t have to write all of your own content, either. Your time may be best spent doing other things. Search Engine Optimization (SEO) is a very important aspect of any online marketing strategy and quality content is a critical aspect of SEO. Without ranking in your main keyword searches, your website and online presence will struggle to be seen.

It’s not just about quality links anymore … Unfortunately the ‘quick and easy’ traditional methods of SEO like link building, article and forum commenting, and keyword stuffing various parts of your website, just don’t work anymore by themselves.

These more manipulative actions have lead to many websites becoming quite ‘unpopular’ with search engines, in an attempt to rank well at all costs. The big search engines are relentless in their effort to stamp out bad practices, and many businesses have had their ranking lowered by Google.

But this is all good news! Because Google is trying to ‘clean up’ the search results, recent algorithm updates (Panda then Penguin and now Hummingbird) benefit great websites. As a result, your online presence is driven more by community or industry authority. By creating a solid online brand / website with interesting, informative and relevant content, you will not only rank well, but you will have better conversions, attract better quality traffic and see real business results.

The search engines are rewarding websites that are optimized for USERS not robots. Which is why at SFM (Seventh Floor Marketing), we take a very specific approach to SEO. Our focus is on building great content for your customers, first and foremost. When paired with our highly sophisticated tracking tools and keyword / competitor analyses, you end up with the best of both worlds – a well optimized site that will continue to benefit from additional Google updates and a website that says exactly what it needs to say to the people you want to say it to. The result is better exposure – real exposure – and more sales of the type that you want

Online Marketing is far and away the best when it comes to Return On Investment, and we’re at the cutting edge of its integration. SFM increases sales from your existing customers while finding you new ones.

We do this by developing rich, exciting content, social media that truly communicates with your market, search engine optimization (SEO) strategies that get you clicks, and campaigns that keep them coming back. We execute all of these while a strong grounding in traditional marketing strategy & sales principles.